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''Today they’ve launched a microsite and app dedicated, as they say in the release, “to all things KARL.” They are fast and loose with the k-supplanting, encouraging you to become a member of ‘Karl’s kult’ which grants access to exclusive images of the collection.''
In addition to encouraging customers to join "Karl's Kult," a social networking group that provides Net-a-Porter's updates on Karl's "whereabouts," Net-a-Porter is offering a "Karlify" option on their website. This entails uploading a picture of yourself to Net-a-Porter, were it's then treated with a white wig, sunglasses, and a high white collar.
You mast see :http://www.net-a-porter.com/karl